Extremely superb up hot air balloon

In 2009, Europe was witness to a very ingenious marketing act. Disney, to promote their 2009 release Up in Europe, teamed up with a well-known balloon marketing business to make a real balloon with an undercarriage that looks exactly like your home in the film . The entire building of the balloon itself can be dealt with as an engineering genius, and it took over six months to complete ! However , the biggest surprise was the one Disney had actually prepared for their London promotions - they flew the balloon right under the Tower Bridge! The act was much discussed and reported in global media.

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