Tranfering From Wordpress: youtube

Lesson: Keep your channel fresh with uploads and playlists

A regular publishing schedule can draw viewers back to your channel to watch more. You can then use sections and playlists to help them easily find more of what they like on your channel.

Publish on a regular schedule
Find other ways to stay active on your channel
Use sections to help your viewers find more
Personalize your catalog with playlists

Try it

How often do you plan to release new videos? Plot your publishing schedule in a calendar for the next few months.

What are common themes for your content? Determine what sections or playlists you can create.
Check Your Knowledge
Why is a publishing schedule important for your channel?

A schedule is essential for you to know what day of the week you need to book a studio.

You never want to deviate from your schedule because that would confuse your viewers.

Your fans will know when to come back to your channel to see more content from you.

It’s not important, and you should just upload a vide

Lesson: Let cards and end screens do the work

Use cards and end screens to encourage your viewers to take an action.

Introduction to cards
Introduction to end screens
Promote the most relevant content to your viewers
Encourage your viewers to click
Make sure your cards and end screens appear at the right time

Try it

Review your most recently uploaded videos and add related video cards to them so that your viewers can discover more of your channel.

When you’re shooting your next video, think about what your viewer might want to do next after watching it. Film a special message for the last 20 seconds asking them to do something using an end screen.

Associate your official website with your channel to link to it from your videos.
Check your knowledge
When i
s the best time to use a video card in a video?

Right at the beginning before viewers start watching.

In the middle.

Towards the end when the video is wrapping up.

Right at the very end.

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Lesson: Write smart descriptions

YouTube is one of the largest search engines in the world. And writing descriptions with keywords can help viewers find your videos more easily through search.

Write searchable descriptions
Maximize your description
Create descriptions viewers can use
Measure effectiveness
Steps to set up video descriptions on YouTube
Using Hashtags in your video’s description
Advertiser-friendly descriptions

Try it

Add descriptions to your videos.

Fill out the default description field with important details you want in all of your video descriptions.
Check your knowledge
What do viewers need to click on in order to see your full description?

See my description.

Show more.

Click to add a description.

Upload.

Lesson: Make effective thumbnails and titles

Thumbnails and titles act like billboards to help viewers decide to watch your videos. Well designed thumbnails and titles can attract more fans to your channel, encourage viewers to watch through your videos because they know what to expect, and make your content appealing for a broad range of advertisers.

Boost discovery with your thumbnail and title
Design thumbnails that stand out and accurately represent your content
Write the right catchy titles
Avoid using misleading, clickbaity, or sensational thumbnails and titles
Craft advertiser-friendly thumbnails and titles to help your monetization
Check if your thumbnails and titles deliver on the promise

Try it

Create a thumbnail and title for your latest video based on what you learned and add the link to your video. Share to get feedback and see whether others can tell you what’s in the content of your video.
Check your knowledge
Which of the following elements contribute to a compelling thumbnail?

Close-ups, in-focus, high resolution, accurately represents content, looks good large or small.

Multiple images, low resolution, minimal contrast, any content.

Close-ups, low resolution, looks good large, in-focus.

High resolution, accurately represents content, multiple images.

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Lesson: Search and discovery on YouTube

We know you put a ton of time and energy into making videos and it’s important for you to understand how they get discovered. The goals of YouTube’s search and discovery system are twofold: help viewers find the videos they want to watch, and maximize long-term viewer engagement and satisfaction. Get a better understanding of how the system works, where your content is surfaced, and what you can do to give your videos the best chance for success.

The algorithm follows the audience
Search
Suggested Videos
Home
Trending
Subscribers, and the Subscriptions tab
Notifications
Restricted Mode

Try it

Look at your more popular videos. Write down 3 characteristics of these videos that work for your audience.
Check your knowledge
Why is it important to add appropriate metadata and not attempt to “game” YouTube’s search and discovery systems?

Your channel’s reputation could be damaged if you add incorrect metadata.

Watch time may not increase if you use inappropriate metadata.

Your channel could get flagged if you use misleading metadata.

All of the above.

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Youtube lesson

Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.

To complete this course: First, sign in, then finish the lessons at your own pace and pass the course exam with 75% to get your letter of completion.
What we'll cover:

Lesson 1
Search and discovery on YouTube

We know you put a ton of time and energy into making videos and it’s important for you to understand how they get discovered. The goals of YouTube’s search and discovery system are twofold: help viewers find the videos they want to watch, and maximize long-term viewer engagement and satisfaction. Get a better understanding of how the system works, where your content is surfaced, and what you can do to give your videos the best chance for success.
Lesson 2
Make effective thumbnails and titles

Thumbnails and titles act like billboards to help viewers decide to watch your videos. Well designed thumbnails and titles can attract more fans to your channel, encourage viewers to watch through your videos because they know what to expect, and make your content appealing for a broad range of advertisers.
Lesson 3
Write smart descriptions

YouTube is one of the largest search engines in the world. And writing descriptions with keywords can help viewers find your videos more easily through search.
Lesson 4
Let cards and end screens do the work

Use cards and end screens to encourage your viewers to take an action.
Lesson 5
Keep your channel fresh with uploads and playlists

A regular publishing schedule can draw viewers back to your channel to watch more. You can then use sections and playlists to help them easily find more of what they like on your channel.